You are probably visiting this page because you are wondering why you would need a Link Building strategy for your Search Engine Optimization plan. It is actually an essential part in making your website visible to your ideal consumers. Indeed, there are two aspects in a backlink that can affect your website’s ranking: the link popularity and the link reputation.
What is “link popularity”? If a site of authority (with a PageRank of 4 and up) is pointing back to your website, you do have a high quality link, which translates into high link popularity. It is crucial to feature your website’s link on top notch website that are reputable for their quality; the best being to have your backlink showcased on the top websites of your niche.
What is “link reputation”? Link reputation is referred to as the keywords that are associated to your link. If you have many quality backlinks yet they are pointing back to your website with keywords that are far from describing your website’s content, you will end up with a poor link reputation.
As you can see now, it is important that you have both high links popularity and good links reputation.