Search Engine Optimization is all about setting up strategies in order to gain a better ranking on Search Engines. Well similarly, Social Media Optimization is all about optimizing your website to gain more visibility in searches done throughout or related to Social Media Sites, which are well ranked by Search Engines and are visited by millions of online consumers.
Nowadays, Social Media is extremely popular with the rise of giant social media sites such as Facebook, Twitter and YouTube who each attract over 100 million users. Facebook is known to have over 50% of its members logging every day on their account and YouTube is recognized as the second most popular Search Engine in the world, just behind Google!
Social Media Optimization best techniques include linking a brand’s website to its social media sites profiles (the account of the same brand on Facebook, Twitter, YouTube, LinkedIn essentially) in order to share both the websites’ new content and the brand’s announcements more effectively with members of the social media sites’ communities.
Doing so also increases the relevancy of the content shared for its main target keyword. For instance, you could promote the topic of “summer weddings” with these keywords linked to the video, smartly spread throughout the blog post or the article that you are promoting. Ultimately, if you are sharing valuable content, it will impact positively on both the quality and the reputation of the link you are sharing. The content that you created and that you are now promoting throughout Social Media sites will be better ranked on Search Engines and will be more visible from Social Media sites members.
An effective Social Media Optimization strategy requires to follow basic guidelines.
We will review below what are some of the requirements that you must conform to if you wish to gain visibility and trust from your target market.
· Use different promotional formats: while content is king, nobody ever said that it had to be text only! Social Media Optimization done the right way requires from you to submit text, video and audio files to several specialized online directories. If your content is found entertaining and informative, it can really go viral! It can be “retweeted” (shared by Twitter users) “liked” on Facebook (people will click the “like” button) and globally shared on Social Media sites. Make sure to produce your content in different formats regularly and do not limit yourself to text and Articles Directories Submission, look for video and podcasts directories submission solution. Also, you will LOVE the fact that each time you submit video, audio and text to online directories, the keywords and links that you associate to them are going to increase your visibility on Search Engines massively!
· Master RSS: when you syndicate your content (videos, audio and content) through RSS feds, you are allowing others to share it easily on Social Media and it is what Social Media sites are all about, sharing valuable content with the rest of the online community!
· Bookmark your website: there are many popular websites out there, which include Digg, Del.ici.ous and StumbleUpon. By bookmarking your own content on these websites, you will increase your chances to be tagged around the web for your targeted keywords. This is one of the top Search Engine Optimization techniques that you can use today.
· Update your website often: continuously providing relevant, informative and engaging content will increase the likelihood that your target market shares your content and help their very own friends and family to discover you and your brand
Many other methods currently exist to boost your Social Media Optimization strategy, though we just presented you techniques that you can implement today to achieve greater success in Search Engines ranking.
Hire Extreme SEO today to get your Social Media Optimization strategy started!