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How to Track and Measure Social Media Marketing ?
Posted by Dilan S on 06 September 2014 09:24 AM

Social Media Optimization (or SMO) is the term evoked when it comes to the best practices to promote your website to your various online communities. Social Media Optimization is a recent technique which is born from the avenue of web 2.0 sites, which define themselves as interactive and collaborative (websites that fall under this definition are generally social networks, blogging and content sharing websites such as Facebook, Twitter, Flickr, YouTube, etc.)
In today’s world, optimizing your website for Search Engine is not enough: while it used to be crucial to your ranking and your online visibility, Search Engine Optimization now has to be a complement to your Social Media strategy.

Indeed, Social Media Marketing is all about building a solid reputation for your brand and broadcasting your message to millions of online consumers who log every day in Social Media sites. By raising awareness around your brand on content sharing and blogging sites, Social Media Marketing will help you to attract new customers at the fraction of the cost of traditional media marketing; it will also increase your customers’ loyalty and boost your customers’ base.
Social Media Optimization best practices include various techniques ranging from the promotion of your social bookmarking sites on all your promotional materials (on your articles and press releases published around the web, on your website, but also on your offline flyers and brochures) to the creation of engaging content, that inspires action (for instance, encouraging your blog readers to leave comments in reaction of your blog posts.)

If you want to get into Social Media Optimization but do not know where to start, do not look further! Extreme SEO is here to provide you the perfect solution for your website needs.

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